Services of sports sector

Play4Ever® – The new ecosystem of sports. Entrepreneurial sports ecosystems are a sustainable environment for athletes and business partners to develop and grow together.

Support the athlete's individual path

  • I am so tired
  • But I need to work to earn some money
  • And what if I don’t succeed as a hockey player?
  • I don’t have enough skills for worklife, neithor to lead myself
  • Maybe I need to study too
  • But I don’t have enough time for all
  • In the end, my dream is to become a professional hockey player

Solutions to the challenges of the club

  • I need money to finance the club
  • It’s hard to find sponsors
  • We don’t offer enough value to our partners
  • We don’t have enough people to market
  • If we don’t have money, we can’t offer enough entertainment for the audience
  • And the ice hockey hall is empty during the day

Play4Ever® – Solutions in sports

Mimmutti produces Play4Ever® ecosystems for sports clubs and sports academies where our innovative concept prepares and enables athletes for their life after sports during their career. As well as this our service also strengthens clubs by creating value for their network of partners.

You can sit on the backseat of a bus with your team but not in your life, you need to be the driver. The innovative Play4Career™ path is a way for athletes to learn the skills to become the driver. The mind-set of an athlete is similar to that of an entrepreneur. Play4Career™ combines entrepreneurial studies and real life projects and incomes for young athletes. Everything happens locally and you rule your timetable.

The Play4Business™ path gives new value for the club’s business partners, in the form of a platform for them to develop their businesses and create new relationships within the club’s network.

Our Partners

  • Finnish Ice Hockey association
  • 12 Mestis Ice Hockey clubs
  • JYP Jyväskylä Ice Hockey club
  • Happee Floorball club
  • Vierumäki Finnish Sports Institute

Our Supporters

  • Finnish Ministry of Education
  • Pellervo Society (member of the International Co-operative Alliance)
  • Vierumäki Finnish Sports Institute
  • Finnish Ice Hockey association

Contact us!

Do you need any help or ideas with how to apply this to your organization? Send a message using the form below, and I will offer some pointers on your situation.