JYP is an ice hockey club playing in the top league of Finland and is the most successful club in the last 10 years. We started the collaboration with the Play4Career concept for the younger players. Last year, JYP wanted to create more value for their business partners and we expanded our collaboration with Mimmutti to include Play4Business.
“We want to be a platform for the whole region to develop and grow. We want to offer more than just entertainment and sponsoring.Play4Business offered simple and effective services at a network level and for each company individually. The feedback, so far, has been really good as we have been able to create activities for the partners to improve the day to day running of their business and create new connections for their networks.” Says Aku Vallenius.
Do you need any help or ideas with how to apply this to your organization? Send a message using the form below, and I will offer some pointers on your situation.